Strategic Goals of Industrial R&D

Strategic Goals of Industrial R&D

Corporate Funding of R&D
  • R&D consistently produces revenue-making products supplemented by occasional blockbusters
  • Corporate decision makers are  not held hostage+ to the fate of any few R&D investments
R&D Governance
  • The success of R&D Governance is measured in terms of launching blockbuster-revenue products. All other activities are means toward that end
  • R&D Governance recognizes the need to provide continuous funding (results) for the discontinuous blockbuster pursuit
R&D Execution
  • R&D produces a steady stream of promising new investment opportunities. Management is not held hostage by a limited number of options for its investments.
  • R&D investments are funded in terms of their future blockbuster potential and their ability to consistently produce revenue during the interim

Note: The above chart elaborates on portions of the Definition of World Class R&D (e.g., Trusted Partner, Blockbuster Pursuit) for R&D organizations within a corporate setting.

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