Behavior Fundamentals

Exhibit 1. Academic Research having a strong behavioral component. The original analysis behind the World Class R&D Institute relied on research found in the academic areas listed in this exhibit. Further analysis in both the Institute and in firms relying on the recommendations of the Institute should refer back to these and many other research areas dealing with human behaviors within communities.
Within many academic research areas you see certain ‘big thoughts’ on behaviors that occupy the minds of their top thinkers. There is not always agreement, but there is always plenty of material so readers can reach their own conclusions. For example, the benefits and pitfalls of having a robust competitive environment are well-reviewed across many diverse academic research areas. While not a comprehensive list, the behavior fundamentals+ discussed in this section cover many of the specific behaviors needed for increased effectiveness in industrial R&D.

Keep in mind that the behavioral sciences are even less certain than many of the industrial R&D sciences we’re trying to improve. Claims are often based on behavior studies in artificial settings (e.g., experiments on college students). Take the discussions on the following pages as starter material, and not as paragons of scholarship. We stick to the core principles of Trial & Error+, and avoidance of One-Size-Fits-All+. Behaviors are ugly, and we do the best we can to arrange structures that move them towards effectiveness. If we get it wrong we try something else.

Importantly, we select proven Tools & Techniques, and then backfill the rationale for our selection using behavior fundamentals. The tools are proven, even if the underlying behavioral sciences are sketchy. Discussions of behavioral fundamentals are used instead to deepen our understanding of selected tools, and to aid in their customization as needed. See here for further illustrations of the use of Behavior Fundamentals.

As an example of the search for new tools for industrial R&D, below are several excellent books from non-industrial fields that worry about the collection and authentication of evidence:

Further Reading