Exhibit 2. Personality Types vs. Stage of Commercialization+. We consider Commercialization as still being in the realm of our creative individuals. How do we take an attractive physical product and turn it into an attractive consumer product that we can manufacture at a competitive price? Only as Commercialization reaches its final stages do we turn the work over to the mechanics / finisher-completer personalities. For me-too+ products, this hand-off comes a bit sooner.