Figure 1. Frames of Reference+. There are dozens of frames or viewpoints into which we reach to inform the design of our funding agency+. Lot’s of academic work has come before us which we leverage as best we can. Individuals new to the design process will limit themselves to very few frames, perhaps mixed with some cheap heuristics+. We coach novices using mentors with a vast repertoire of frames, but not as formulas, rather as a disposable ways of stress testing new and innovative designs. They're disposable in that the frame may or may not be found to apply.