Figure 1. Avenues to Build Investor Retention+. We have many more avenues open to us for investor retention when we own the relationship with the individual investor. In this capacity we bring forth all the customer relationship management activities of the brokerage house, plus any membership+ retention activities found in any exclusive club. For example, we build investor retention by insisting on a monthly recurring action on the part of the investor, to gain a slot on their otherwise busy schedule (e.g., habituation+). We seek an optimal (i.e., cost effective) mix of these activities – balancing the costs of investor retention against reductions in the cost of capital.