Work Practices, Evidence Gathering

Design work practices to achieve effectiveness: the right pursuit, a common pursuit, and more useful evidence from each study...

Research for innovative products is not linear. There is no recipe, canned set of procedures or law-of-large-numbers. We take an iterative, Trial & Error+ approach and make it more effective. We depend on the Human Element to decide whether or not to continue down the same path. We design the work so that the Human Element can most easily discern the best path. Designed the work practices well and the right answer often emerges, and does not need a decision. No single path loses; it is merely superseded by more attractive ones (see Alternate Competing Hypotheses+).

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More Core Arguments for Evidence Gathering