Introduction, Key Areas of Focus

Key areas of focus were chosen based on our ability to influence them to increase R&D Effectiveness...

Expand all | Collapse all


  • Sets the overall direction for R&D and secures funds to pursue that direction
  • Sets the tone for how all the work is to be done in R&D

Evidence Gathering

Management of Risk and Uncertainty

  • Ensures all work is directed towards products most likely to succeed
  • Is the basis of decisions that affect large portions of R&D activity, and hence is a significant contributor to R&D effectiveness

Organizational Behaviors

  • Recognizes the difficulty of measuring interim progress in creative endeavors


Expand all | Collapse all

More on Focus Areas

Joined: 01/20/2010
See the 1st Survey in the top-of-page Menu

The site is currently running a poll to see what users think about the selection of these four key areas of focus.