Introduction, Evidence Gathering

In World Class R&D we build effectiveness into the act of Evidence Gathering: gathering the right kinds of evidence to the right level of assuredness...

We gather evidence to see if we’re working on the right R&D pursuit, which means we also gather evidence to see if we should shut down the pursuit.  We want enough evidence, not too much. There’s always enough ambiguity to call for one more study. But not in industrial R&D. Effective evidence gathering means developing a tolerance for ambiguity+, backed up by in-depth, contextual understanding of the underlying science. Assuredness comes from a mixture of just enough evidence combined with a tacit understanding+ of how the evidence fits into the research area.


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More Core Arguments for Evidence Gathering