Diagnostic Template

Typically companies locate themselves within the maturity matrix by using a diagnostic or baseline effort. This involves a survey of today’s organization using a Diagnostic Template. The template is a list of detailed questions. The answers are summarized up into a position on the Maturity Matrix.

An underlying purpose of the diagnostic is often to build a case for change across large numbers of individuals in R&D. Individuals need to understand and concur with the diagnosis in order to buy into the proposed changes. They need to make the intimate connection between the issues identified and the solutions proposed. There have been just too many failed ‘improvement initiatives’ in most corporations, and future diagnostics have very high hurdles of credibility to overcome.

Another purpose of the diagnostic is to help individuals avoid jumping to facile solutions. Proximate causes of dissatisfactions are often the clearest, and root causes are often difficult to discern. We push participants in the diagnostic to be very reflective in their responses, and the running of the diagnostic takes into account the many facile answers to which participants can be prone. The diagnostic requires many probing questions, and should be performed by individuals certified in World Class R&D.

Note: Over time the World Class R&D Checklist will morph and merge into a diagnostic checklist for World Class R&D. In the meantime, a worthy example of a diagnostic for industrial R&D has been developed by Singarayar (attached file).

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iri_july_009_singarayar_t_vol52_no41_value_eroders_rd.pdf737.37 KB
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