Behaviors, Key Areas of Focus

Behaviors are considered by some to be the most important area of focus...

Get the behaviors right and all other barriers to R&D effectiveness fall by the wayside. This is likely true if you broadly define behaviors to include: motivations, passions, single-mindedness, clarity of direction, and many other characteristics of people whose imaginations have been captured. Capture the imagination and you capture their hearts and minds, but not necessarily to the financial benefit of the company.

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